When storytelling becomes multi-sensory

Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot

The importance of storytelling in the visiting experience

We organise our experience and memory of human events mainly by narration (J. Bruner 1991). Stories tell and interpret reality, communicate relationships, exemplify ideas, facilitate reasoning and train people. They have paradigmatic value and provide a thought structure, and knowledge by opening to interpretations and meanings that are always new according to those who listen to them. In his essay “The narrative construction of reality,” Bruner states that narrative is a conventional form that is culturally transmitted and limited by the individual’s mastery.

Domus Aurea, Grande Criptoportico 92 (detail of the vault) — ©Parco archeologico del Colosseo’s photographic archive

The “Raffaello e la Domus Aurea” case study

Dotdotdot’s latest exhibition project for the Parco Archeologico del Colosseo and Electa Editore is an example of mise-en-scene of stories which interweave art, history and research and that would be inaccessible without digital.

Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot
Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot
Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot

The multi-sensory narrative journey through visuals, sounds and lights

In the first and spectacular Sala Ottagona (Octagonal Hall), the visitor is welcomed by an emotional video mapping on the central vault. Nero imagined a rotating mechanism to evoke the planetarium, so the video projections rotate on the dome representing the starry sky, constellations and shooting stars. The Emperor dropped rose petals from the ceiling to welcome guests to the grandeur of his villa.

Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot
Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot
Exhibition and Interaction Design by Dotdotdot — Photo by Andrea Martiradonna — ©Dotdotdot

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We are a multidisciplinary interaction design studio founded in Milan in 2004, in which experimentation is at the core of innovation.